Search engine optimization does not require a degree in rocket science. In fact, with just a little logic, and the patience to keep trying, you can do several things yourself in search of that SEO edge. It doesn’t have to be complicated, it doesn’t have to keep you up at night, and it should be fairly easy to implement.
So, in light of turning you into an SEO superstar, why don’t you start with these basics and effective SEO strategies?
1. Keyword Research
Before you start posting content on your site, you need to find some targeted keywords first. Unfortunately, it’s not just a matter of checking which ones are the most popular. Instead, you have to make some careful choices and balance out the odds. For example:
You are running a survival gear site and you are going to post your first article. Naturally, you want to use a keyword that is relevant to your site. But at the same time, it has to be popular enough to be searched by users, while fitting with the content you post.
This is why keyword research is so important because they form the foundation of your posts and your visibility.
2. Loading Speed
Users and search engine don’t like waiting. When a site takes longer than two seconds to load, they get impatient. And by the third second, they are ready to abandon the visit altogether. Remember, search engines always strive to do things quicker and smoother, meaning you have to make it as easy as possible. So, pay attention to how long users have to wait for your site to respond.
3. Responsive To Different Devices
Most internet users are accessing it via a mobile device, and these are diverse as they are readily available. This also makes it difficult for a site owner, seeing as you have to cater to all these devices. Make sure you work with a theme that responds well to all devices because if it doesn’t, search engines will penalize you.
4. Add Informative Media For User Engagment
The longer you can keep people on your site, the better. And there is no rule that says you can’t use different types of media to get the job done. Even if you are posting engaging content, why not support it with videos, sound, and pictures as well?
Of course, these SEO strategies are going to take some practice, but once you understand them things get a lot easier.